What Is the Rakuten Referral Bonus?
Understanding the Basics of Rakuten
Rakuten, formerly known as Ebates, is a popular cashback and shopping rewards platform that allows users to earn money while shopping online. By partnering with over 3,500 retailers, Rakuten gives shoppers a percentage of their purchase back as cashback. But beyond shopping rewards, Rakuten also offers a lucrative referral bonus program designed to help users earn extra money by simply inviting friends and family to join.
How the Referral System Works
The Rakuten Referral Bonus works like this: when a Rakuten user refers a new member using their unique referral link, both the referrer and the new user receive a cash bonus. Typically, the new member must sign up and make a qualifying purchase—usually within a specific time frame, such as 90 days—to trigger the bonus for both parties.
These bonuses vary throughout the year and often increase during promotional periods, making it a simple yet effective way to earn money while helping others save.
Eligibility Criteria for the Rakuten Referral Bonus
Who Can Join and Refer
To be eligible for the referral bonus, you must be an active Rakuten member with a valid account. Anyone aged 18 or older and residing in a supported country can create a Rakuten account and start referring others. Both the referrer and the referee must comply with Rakuten’s terms of service.
Country and Region-Specific Rules
While Rakuten operates globally, the referral bonus program is currently available only in select countries, such as the United States, Canada, and Japan. Bonuses, eligibility conditions, and promotional periods may differ depending on regional regulations and marketing campaigns.
How to Claim Your Rakuten Referral Bonus
Step-by-Step Guide for New Users
Sign Up Using a Referral Link: Click on a Rakuten referral link shared by an existing user.
Create Your Rakuten Account: Complete the registration process with your email and password.
Make a Qualifying Purchase: Buy something from a Rakuten partner store, typically within 90 days.
Receive Your Bonus: Once your purchase is verified, you and the referrer will each receive the referral bonus.
How Existing Users Can Refer Friends
Log In to Rakuten: Access your dashboard on the app or website.
Copy Your Referral Link: Find it under the “Refer & Earn” section.
Share It Widely: Post it on social media, email it to friends, or include it in your blog or website.
Track Your Referrals: See who’s signed up and which bonuses you’ve earned.
Rakuten Referral Bonus Amounts in 2025
Standard Bonuses for Referrers
As of 2025, the standard Rakuten referral bonus for both the referrer and referee is $30, but this amount may vary based on promotional periods or regional differences. Rakuten frequently updates its bonus values to attract new users, especially during high shopping seasons like Black Friday or back-to-school sales.
Limited-Time Promotional Bonuses
Rakuten occasionally runs “super bonus” events, offering as much as $40–$50 per referral. These time-sensitive offers can significantly boost your earnings if leveraged wisely. During these events, users are encouraged to share their links more actively to maximize rewards.
Tips to Maximize Your Rakuten Referral Bonus
Promoting Your Referral Link Effectively
To get the most out of your referral opportunities:
Include your link in email newsletters.
Post on online forums like Reddit (in compliance with rules).
Share in WhatsApp or Facebook groups.
The more exposure your link gets, the higher your earning potential.
Leveraging Social Media and Blogs
Use platforms like Instagram, TikTok, or Twitter to showcase how Rakuten works.
Create YouTube tutorials or blog posts explaining how to sign up and earn cashback.
Add personal anecdotes or success stories to increase credibility.
Creating valuable content builds trust and increases conversions.
Common Issues and How to Resolve Them
Bonus Not Showing Up? Troubleshooting Guide
If your bonus hasn’t appeared:
Double-check that the new user signed up with your link.
Ensure they made a qualifying purchase within the required timeframe.
Contact Rakuten support with proof of referral if the issue persists.
Understanding Terms and Conditions
Always read the fine print. Bonuses often have conditions like:
Minimum purchase amounts.
Purchase must be from eligible stores.
Bonuses are paid only after the return window closes.
Comparing Rakuten’s Referral Program with Competitors
Rakuten vs Honey
Honey offers a rewards program, but its referral bonuses are usually lower.
Rakuten provides cash, whereas Honey offers gift cards or Honey Gold.
Rakuten vs TopCashback
TopCashback sometimes offers higher cashback rates, but its referral bonuses aren’t as frequent.
Rakuten’s interface and promotional offers make it easier to refer and track bonuses.
Success Stories: Real Users Earning Big with Rakuten Referrals
Testimonials and Earnings Reports
Many users report earning hundreds of dollars per year just by sharing their Rakuten referral link. Bloggers, college students, and influencers often post screenshots of their Rakuten payout histories. These stories show how a simple referral strategy can lead to real passive income.
Frequently Asked Questions About the Rakuten Referral Bonus
Q1: How long does it take to receive the referral bonus?
A1: Typically, bonuses are paid within 60–90 days after the referee’s qualifying purchase.
Q2: Can I refer someone in another country?
A2: Only if the referral program is available in their region and meets local requirements.
Q3: What qualifies as a “qualifying purchase”?
A3: A purchase made through a Rakuten partner store that meets the minimum amount and isn’t returned.
Q4: Is there a limit to how many people I can refer?
A4: No, Rakuten allows unlimited referrals. The more you refer, the more you can earn.
Q5: Do bonuses expire?
A5: Referral links don’t usually expire, but bonuses may have promotional periods.
Q6: Can businesses or influencers participate?
A6: Yes! Rakuten encourages content creators and businesses to use their platform for wider promotion.
Conclusion: Is the Rakuten Referral Bonus Worth It?
Absolutely. The Rakuten Referral Bonus is one of the easiest and most rewarding ways to earn extra cash online with minimal effort. Whether you’re a casual shopper or a savvy digital marketer, Rakuten offers a solid opportunity to save money and earn at the same time. With consistent promotions, high bonus payouts, and a user-friendly platform, it’s no wonder millions trust Rakuten for their shopping and earning needs.