As part of the Sanrio range, Hello Kitty Wines has found a way to keep the spirit of Hello Kitty alive way into adulthood. With over 40 years of experience, Sanrio is a gifting company with the brand message – ‘small gift, big smile(R)’. Home to the global pop icon that is Hello Kitty, the lucrative business branched into the winery world, with a range of licensed Italian flavours adorned with the iconic Hello Kitty logo.
The wines in this collection are produced by Torti “L’Eleganza del Vino” and PAROLVINI Wines. They have each been released in limited quantities of approximately 15,000 per time and have an external packaging inspired by this smiling feline. In total, the line-up features a sweet pink wine, a Pinot Noir, a Pinot Noir Vinified in White, a Prosecco and a special edition Sparkling Rose. Designed to appeal to customers who adored the cartoon character as a child, they bring an air of sophistication to this obsession and are noted as being ‘ a fabulous way to celebrate any occassion).
Based in the US, Hello Kitty Wines ships to 44 states and is available to purchase in stores across 11 of these. The wines themselves are priced anywhere between $24.50 up to $164.70, allowing true wine appreciations to invest in a piece of their childhood. One particular offering – the Pinot Noir – was awarded the Vinitaly 5 Star Wines award in 2017 and given a rating of 90 points by Jamed Suckling.
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