How Does Google Express Work?
So, you are looking to build a site with Google. If that is the case, one of the first things you are probably wondering how does Google Express Work? First of all, if you have already been using Google’s other search services, such as Google Maps, or Google+ Local, then you will know that all your searches are local. This means that if you live in California, and search for something like “How does Google Express Work?”
Google Search actually offers two different ways to search: organic search and paid search. Organic searches are simply your general searches, performed without Pay per Click advertising. Organic search results are not only limited to a specific location, but will also provide results based on searches done within a certain date range. In this way, Google Search allows site visitors to not only find relevant results based on where they are currently located, but to also find results relevant to their current search activities.
Paid search is a bit more involved. You will be asked to sign up for an account. Once you have signed up, you will receive an email containing a link to a page where you can input any additional information, such as your URL and e-mail address. Once you input this information, you will be able to post to your website, along with a text copy of the article/resource that you wish to share with your site visitors. From here, Google will calculate how many links you have posted, which will determine the amount of exposure that you have generated.
Links from other websites will help boost your search engine rankings. The more links you have, the higher your page rank will be. The highest page rank that you can achieve is 7. Google will also ask to see proof of the links that you have posted. This evidence can come in the form of anchor text links. Anchor links are hyperlinked words contained within another web page.
Google has devised a special algorithm which helps them to rate your site’s popularity. They do this by looking at how many sites link back to your webpage. The more sites that link to your website, the more popular it becomes. This is a fairly complex process, but Google has provided detailed instructions on how to implement it into your site. However, if you are unfamiliar with search engine optimization, I recommend reading more about it first.
So, how does Google express work? By getting many more site visitors. However, just getting a few visitors isn’t enough. You will need to take care of them, so you should do all you can to keep them coming back to your website.