How Did Target Get Its Name? A Book Review
Target was a great little novel written by David Grann. It was released in 2005 and became a best seller. The story is about a high school student who has Asperger’s syndrome. He goes to a new school and immediately sparks interest with the other students. The other students all have what are called “triggers”, this means that they can make another individual to act out of step with their routine or personality.
Two of the main characters in the book have these triggers. David has a trigger that causes him to be aggressive, while Kayla has a trigger that causes her to have a temper tantrum if she does not get her way. What makes the book very interesting to read is that each trigger can be explained in great detail. They also seem to have a cause and effect relationship to them. Sometimes it is very hard to figure out which trigger is the actual cause of a particular behavior. The book describes many different scenarios and how each one plays itself out.
Grann portrays these characters as very lovable, I would have loved to have seen more of Kayla’s mother and father. But this is just a small gripe. The main characters in this book are really likeable. The author does a good job of describing each character’s voice and how he or she might talk, this adds to the immersion of the character.
Some people have commented that the language in the book could be a little bit confusing at times. I did have that problem with it, but once I got used to it, the transition from one word to the next was very smooth. I think Grann intended for the language to sound a little bit different than a lot of other books written on the same topic. It is still easy to read, even for someone who is not used to reading texts with difficult language.
In reviewing this book, I want to mention that Grann also has a number of children’s stories in his collection. I particularly enjoyed “How Did Target Get Its Name?” It tells the story of two girls, Kayla and Joanna, who are cousins. They were named after their father’s first son, whom they wanted more than anything to name. What they do not know was that their father was named Richard.
This book provides a great deal of educational material for kids. It starts off with the simple tale of how the girls got their name. They also get introduced to how the business name Target came about. The book then delves into how the company began, and how they began marketing their name across the country. Finally, they learn about how to choose the right colors for their clothing, and how to market the business name to make it popular with kids.