
If you’re shopping for an item on Amazon, like a new pair of shoes or even a car, you might be wondering how much you can save by checking out other websites.
The short answer is that Amazon prices are set in stone, but there are some exceptions. You may have heard rumors about Amazon price matching, which is when a retailer matches a competitor’s price. This means that you could theoretically buy something from Amazon and then go back to another website and find the same product for less money.

Here’s what you need to know about Amazon pricing rules, so you can shop with confidence.
How do Amazon prices work?
When you search for an item on Amazon, you’ll see a list of different sellers who have it available for sale. The seller’s listing will include the name of the product, its availability (in stock or not), and a picture of the item. At the top of the page, you’ll also see a small bar called “More” that shows you more information about the item.
Underneath this information is the price of the item. If you click on “More,” you’ll find a section called “Product Details.” Here, you’ll see all of the specific details about the product, including the manufacturer, size, color, and any options that are available. There’s also a link that says “Compare Prices,” which takes you to a comparison chart where you can see the prices of similar products for sale at various retailers.
If you click on this button, you’ll see a table that lists all of the different retailers that sell the same product. Each retailer has their own individual price listed next to it. As you select each one, you’ll see the price change on your Amazon product page. If you select one of these retailers as your preferred source, Amazon will automatically adjust the price on your product page to reflect the lower price.
This is great for people who want to make sure they’re getting the lowest possible price. However, it doesn’t mean you can just walk into a store and find an identical product for cheaper. For example, let’s say that you were looking for a particular model of iPhone. You might decide to compare prices between Apple and Amazon because you’ve been hearing that Amazon offers some pretty good deals. After you’ve compared the two prices, you might realize that the phone you’re interested in isn’t actually sold by either company.
In order to get a better idea of the real value of an item, you should always look up reviews on the site where you plan to purchase the item. Reviews are important because they give you insight into the quality of the product and help you make an informed decision before you spend your hard-earned cash.
What happens if you don’t find a lower price?
You probably already know that Amazon won’t refund your money if you pay too much for an item. In fact, Amazon recommends that users only buy things that they can afford, so if you overpay, you risk being left holding the bag.
However, there are a couple of situations where you might be able to get a refund despite paying too much. First, if you purchased a product through a third party marketplace seller, such as eBay or Etsy, you might be eligible for a full refund if you return the item within 30 days of making your purchase.
Second, Amazon will sometimes offer refunds if you find a lower price within 14 days of purchasing an item. This time period is known as the “price protection policy.” To take advantage of this policy, you must contact Amazon customer service within the specified timeframe. If you do, Amazon will issue a credit to your account for the difference between the original price and the current price.
Both of these policies are designed to protect customers against inflated prices. It’s common knowledge that some retailers charge higher prices for popular products, so Amazon makes sure that customers aren’t overcharged for their purchases.
Do you have to wait for a price match?
Once you’ve found a lower price somewhere else, you still have to wait for Amazon to process the transaction. It can take anywhere from 24 hours to 4 weeks for Amazon to respond to your request for a price match. Once Amazon approves the price match, you’ll receive an email informing you of the price adjustment.
Keep in mind that many stores will require that you provide proof that you’ve received the lower price, such as screenshots or receipts. So, if you’re unable to produce proof of the lower price, you might end up waiting longer than necessary to get a refund.
Can you get a price match on Prime Day?
Prime members are eligible for free shipping on certain items during Amazon’s annual Prime Day event. If you’re planning on buying a large number of items during this event, you might want to check out the best discounts on Amazon Prime Day.
On the other hand, if you’re simply trying to get a better deal on a single item, you might be disappointed. Amazon doesn’t offer a price match guarantee during Prime Day, which means that you shouldn’t expect to get a lower price on any item that you purchase.